My wife and I were discussing the operating parameters of our farm store, in particular the seasonal nature and when to open and close. Her perspective was more along the lines of what she, personally, got from being involved. I on the other hand am always looking to figure out how this thing can give a number of people full time work and how much can it make? Her perspective is go her own way, and all of you married guys out there know she is right! Although my perspective is also go my way, because it is not go her way, it has nothing to do with me per se. Let me explain better.
Going your own way is good to the extent that you aren’t listening to the nay sayers. But things have their own way and one needs to be cognizant of that way, use it to one’s benefit, exploit it to your advantage, recognize that the “way” is it’s character and going against it’s character is wasting time, effort and resources. My bride’s perspective is intended to suit her personal interest which is great, why would you do something that does not suit you personally, everyone should pursue the things that truly satisfy! No doubt! Everyone is in agreement then, suit yourself. Well……let me add a little to that.
Failing is failing. Failing isn’t success, failing isn’t keeping it going, failing isn’t paying your bills. Often times I see people failing in business because they don’t care to consider the needs of the endeavor and prioritize those needs above their personal desires and interests. As an example; your business needs sales, if you don’t like doing sales or spending money on sales or whatever the reason you don’t do sales then the timeline of your business will be short and unsuccessful. Recognizing that your business is a bit like a child and it needs certain things to survive is crucial. Whether you like it or not you must do these certain things or your business and you will certainly fail.
This one factor is the number one reason that people fail in their small business ventures. If you read online you will see that the most quoted reason for small business failure is lack of capitalization. Although this is most often a difficult part of being in business I have never seen it to be the most instrumental. Generally it goes this way, ” if I had more capital to pay myself what I wanted, pay the rent, buy more inventory eventually the sales would grow enough to pay for it all and the back log of monies spent.” It will never happen! If this is your plan it is a very BAD plan, don’t do it. Especially with your own money! You’ve worked to hard to get it to piss it away. Businesses are built on giving them what they need not what you want. We should neglect considering if the business you chose is a skateboard or a jet plane, but that is for another article. I think the next one.
Figure out what it takes to make your business endeavor a real success, do those things regardless of how you feel about it. Your business just like a child when they have been given each and every thing that is needed at the appropriate moment along the way will turn into a proud experience that pays you for the least of your involvement and then you will have the greatest satisfaction! And your business investment will give you whatever you need or want.
I didn’t want to do dishes very night but that is what is needed, otherwise I am behind tomorrow and have more debt to pay to get even for the day. Do what needs doing, do it now, do it for your tomorrow! What seems to be a long time now will be a short time later when you look back and you’ll be glad that you did all of those things and the Future Matt will be happy!
Go and be great to the world of people around, do it now, move
Greg